What word is used to describe your reaction to the communication of another person?

The term applied to extensive use of word-of-mouth advertising is

A) blitzing. B) buzz marketing. C) gossip riding. D) stealth selling.

Ana often seeks out Dr. Perez's advice on which classes to take and on her future plans for graduate school; however, Dr. Perez gets very little from this relationship. This is an example of what type of friendship?

A) reciprocity B) receptivity C) association D) dynamic