The term applied to extensive use of word-of-mouth advertising is
A) blitzing.
B) buzz marketing.
C) gossip riding.
D) stealth selling.
Answer: B
Communication & Mass Media
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Which of the following is false?
a. Effective communication is vital to maintaining long-distance friendships. b. The ability to deal effectively with superiors who tell racist jokes requires good communication skills. c. Communication skills are needed outside of one's professional environment. d. Communication is essential only to careers that require public speaking skills.
Communication & Mass Media
In a speech class the general purpose of a career speech would most probably be
informative. Indicate whether the statement is true or false.
Communication & Mass Media