Which of the following is the main advantage of radio as an advertising medium?

Given the more complex nature of curvilinear relationships, marketers prefer working with curvilinear rather than linear relationships.

a. true b. false

A "customer centered" approach to handling the media by a public relations manager means that the PR person

a. must persuade journalists that it is in their interest to run a particular story b. determines the needs and wants of the journalist and modifies the story to meet those needs c. must combat journalists rejecting a story because they just don't understand the value d. go over the head of the journalists to the editor to convince the media outlet to run the story e. tell the journalists that he or she has many years of experience and that should be good enough to know whether the story is newsworthy or not