A "customer centered" approach to handling the media by a public relations manager means that the PR person
a. must persuade journalists that it is in their interest to run a particular story
b. determines the needs and wants of the journalist and modifies the story to meet those needs
c. must combat journalists rejecting a story because they just don't understand the value
d. go over the head of the journalists to the editor to convince the media outlet to run the story
e. tell the journalists that he or she has many years of experience and that should be good enough to know whether the story is newsworthy or not
B
You might also like to view...
Which of the following is an appropriate responsibility of the board?
a. Performing a review of the procurement function of the organization. b. Recommending the assignment of specific internal audit staff members for specific engagements. c. Performing the internal review of the internal audit function's quality assurance and improvement program. d. Reviewing the CAE-supplied internal audit function's engagement work plan. e. Reviewing the engagement records of the external auditor to determine their competence.
Ads for an airline promote its last minute fare savers program. This program is one way to deal with the service characteristic of perishability
Indicate whether the statement is true or false