A defense against nationalization is to have the assets financed by the overseas company

The consumer's ________ determines whether she will engage in habitual decision making, extended problem solving, or something in between the two

A) need for customization B) level of involvement C) need for cognitive dissonance D) ability to generalize stimuli E) personal marketing mix

In the marketing communication process, competing advertising messages create noise

Indicate whether the statement is true or false