In the marketing communication process, competing advertising messages create noise

All of the following are distribution systems EXCEPT

A) direct response B) claims handling C) independent agencies D) direct writing"

Which of the following statements is true regarding the role of tabulation?

a. The data collected in qualitative research is similar to survey data. b. Frequency of mention is a reliable measure of research importance c. Counting responses can keep researchers honest by providing a counterweight to biases they may bring to the analysis d. Analysis of co-occurrence of themes can be misleading e. "Fuzzy numerical qualifiers" reduce the validity and reliability of the study