Which form of evidence appeals to the belief that "seeing is believing"?

An effective purpose statement for a presentation has the following characteristics:

a. interesting, narrow, and credible. b. specific, achievable, and relevant. c. purposeful, content-based, and organized. d. informative, persuasive, and inspirational. e. broad, informative, and relevant.

Creative ads make a relevant connection between the brand and its target audience and present a selling idea in a/an ________ way

a. logical b. unexpected c. humorous d. sensitive