Creative ads make a relevant connection between the brand and its target audience and present a selling idea in a/an ________ way
a. logical
b. unexpected
c. humorous
d. sensitive
b
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The former president, an expert on foreign policy, is to speak about a particular
conflict. He strongly believes that one of our allies has acted improperly against a neighboring country, going so far as to confiscate and occupy their land. He does not want to alienate the ally, but he believes the matter is one they should contemplate and correct, in the interest of peace between the neighbors and in the greater region. What should he do? A) Switch topics to avoid telling the audience something they don't want to hear B) Not pursue the topic since he will deliberately alienate his audience C) Pursue the topic, providing strong evidence and argument, presented respectfully D) Pursue a related topic, such as how two other countries in the region live in peace
Stories and myths about the behaviors of heroes help organizational members determine what they have to do to succeed and what is valued by the organization
Indicate whether this statement is true or false.