New employees of Baker Technologies are assigned user names and appropriate permissions. Each of them were given a company's issued laptop that have an integrated fingerprint reader. In order to log in, the user's fingerprint must be recognized by the reader. This is an example of a(n)

The reason goodwill is sometimes referred to as a master valuation account is because

a. it represents the purchase price of a business that is about to be sold. b. it is the difference between the fair value of the net tangible and identifiable intangible assets as compared with the purchase price of the acquired business. c. the value of a business is computed without consideration of goodwill and then goodwill is added to arrive at a master valuation. d. it is the only account in the financial statements that is based on value, all other accounts are recorded at an amount other than their value.

Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market

A) organizational psychographics B) organizational demographics C) organizational culture D) behavior variables E) usage variable