Manufacturers face legal penalties and lawsuits under product safety and liability laws if they are responsible for damage, injury, or death caused by defective products

Which of the following statements is true about a reduce-market-focus defensive strategy?

A) It involves introducing new lines of products. B) It requires an increase in the marketing budget. C) It will likely lead to lower levels of profitability as a percentage of sales. D) It is most appropriate when a business has the resources to invest in protecting its current share position. E) It involves trimming market share in an effort to improve profit performance.

A portfolio analysis is an evaluation of a business, product, or market with respect to market attractiveness and competitive position as an aid in identifying the most appropriate strategic plan

Indicate whether the statement is true or false