Which of the following statements is true about a reduce-market-focus defensive strategy?
A) It involves introducing new lines of products.
B) It requires an increase in the marketing budget.
C) It will likely lead to lower levels of profitability as a percentage of sales.
D) It is most appropriate when a business has the resources to invest in protecting its current share position.
E) It involves trimming market share in an effort to improve profit performance.
E
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Customer life expectancy increases ________ with customer retention
A) exponentially B) linearly C) cubically D) parabolically E) hyperbolically
The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities?
A) salutary product B) desirable product C) pleasing product D) durable product E) deficient product