Which of the following statements is not true about the comparative scales technique?
A) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
B) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
C) Comparative scaling is also referred to as non-metric scaling.
D) Comparative scales include paired comparisons, rank order, and constant sum scales.
A
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The BCG matrix is a means of evaluating strategic business units on the basis of their ________.
a. business costs and share of the market b. business growth rates and share of the market c. BCG ratio d. product quality and profitability e. differentiation and profitability
Which table would you use to determine how much you would need to have deposited three years ago at 10% compounded annually in order to have $1000 today?
a. Future value of 1 or present value of 1 b. Future value of an annuity due of 1 c. Future value of an ordinary annuity of 1 d. Present value of an ordinary annuity of 1