The BCG matrix is a means of evaluating strategic business units on the basis of their ________.
a. business costs and share of the market
b. business growth rates and share of the market
c. BCG ratio
d. product quality and profitability
e. differentiation and profitability
b. business growth rates and share of the market
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Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions
Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) recovery D) distribution E) social
There is a total of ________ different types of SBUs represented within the BCG growth-market share matrix
A) two B) three C) four D) five E) six