Which of the following transforms marketing strategies into real values for consumers?
A) share of customer
B) customer equity
C) the four Ps of marketing
D) a firm's value proposition
E) customer satisfaction surveys
C
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Which of the following methods is most likely to be used by buyers to review the performance of chosen suppliers?
A) the buyer may contact different suppliers and ask for their evaluations B) the buyers may rate the end-users on several criteria using a weighted-score method C) the buyer might aggregate the cost of poor performance to come up with adjusted costs of purchase, including price D) the buyers may aggregate the opinions of various competitors and come up with the adjusted cost of supply E) the buyers might adopt the Supplier Added Value Effort technique to calculate supplier efficiency
When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification