An existing contract was replaced by an entirely new contract. This would be defined as a:

________ refers to the portion of the customer's purchase that a company gets in its product categories

A) Value proposition B) Share of customer C) Brand equity D) Customer lifetime value E) Customer equity

A formal approach to getting into customers' minds that involves looking deeply into people's past experiences for events and experiences that generated strong emotions at an early age is called:

a. imprint analysis. b. subliminal decoding. c. dream analysis. d. suggestion mapping.