A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is
A) balanced scorecard.
B) BCG growth-share matrix.
C) SWOT analysis.
D) Web analytics.
A
Business
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Dollar Shave Club's irreverent online video on YouTube is an example of ________
A) social media B) an interstitial C) a microsite D) a pay-per-click ad E) a mobile ad
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The higher one climbs in the organization's hierarchy, the more critical ________ competence becomes
A) motivation B) political C) interpersonal D) communication E) technical
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