Dollar Shave Club's irreverent online video on YouTube is an example of ________
A) social media
B) an interstitial
C) a microsite
D) a pay-per-click ad
E) a mobile ad
A
Business
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Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product per se; rather, the diapers are being marketed as an alternative to regular Pampers
What type of innovation do Pampers Rash Guard diapers represent? A) a continuous innovation B) a dynamically continuous innovation C) a discontinuous innovation D) a platform-based innovation E) none of the above
Business
A royalty fee is paid
A) to the franchisor B) based on a percentage of the franchise earnings C) on a regular, ongoing basis D) all of the above
Business