A medium or method of communication is said to be "media rich" if it has all of the following characteristics EXCEPT
A. a focus on a mass of people.
B. potential for feedback.
C. the variety of language that communicators use
D. several verbal and nonverbal cues that can be processed by senders and receivers.
Answer: A
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If you are interested in a topic but not knowledgeable about it, you should throw it
out and select another issue. Indicate whether the statement is true or false.
Representatives of Bow Wow, Inc., a dog food company, are traveling to more than 50 cities across the United States to promote the firm’s latest organic dog food. In each city, company representatives set up dog agility contests, distribute samples, and answer questions from customers. Which term best describes the efforts of Bow Wow?
a. media tour b. media relations c. press event d. publicity stunt