Representatives of Bow Wow, Inc., a dog food company, are traveling to more than 50 cities across the United States to promote the firm’s latest organic dog food. In each city, company representatives set up dog agility contests, distribute samples, and answer questions from customers. Which term best describes the efforts of Bow Wow?
a. media tour
b. media relations
c. press event
d. publicity stunt
a. media tour
Communication & Mass Media
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Mary wants to keep an online journal, where she may write commentary, descriptions of events, and even post material like graphics or video. Mary should start a _____
a. blog b. wiki c. instant message d. text message
Communication & Mass Media
Which is the correct order for the stages in P-MOPS?generating and explaining possible solutions; evaluating possible solutions; describing and analyzing a problem; implementing the solution; deciding on a solution
A. 1, 2, 3, 4, 5 B. 3, 1, 2, 5, 4 C. 3, 5, 4, 1, 2 D. 4, 1, 3, 2, 5 E. 1, 5, 3, 4, 2
Communication & Mass Media