________ refers to a cross-border business alliance whereby partnering firms pool their resources and share costs and risks to undertake a new business venture

Noncompensation rewards include

A. opportunities for promotion. B. those rewards given for acceptable performance or effort. C. any current spendable income. D. a supportive sales management leadership style.

Which of the following is true of single-segment pricing strategy?

A) A single-segment pricing strategy is most likely to be employed during the decline stage of the product life-cycle. B) A single-segment pricing strategy is a cost-based pricing strategy rather than a value-based one. C) The company does not base the price of a product on the savings that customers realize over the life of the product. D) The main goal of single-segment pricing is to lower the cost to potential customers in order to attract their purchase volume. E) A single-segment pricing strategy overlooks both competitor's offerings and price sensitivity.