Which of the following is true of single-segment pricing strategy?
A) A single-segment pricing strategy is most likely to be employed during the decline stage of the product life-cycle.
B) A single-segment pricing strategy is a cost-based pricing strategy rather than a value-based one.
C) The company does not base the price of a product on the savings that customers realize over the life of the product.
D) The main goal of single-segment pricing is to lower the cost to potential customers in order to attract their purchase volume.
E) A single-segment pricing strategy overlooks both competitor's offerings and price sensitivity.
D
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Indicate whether the statement is true or false.