According to the VALS segmentation framework, consumers primarily motivated by ideals are guided by ________
A) knowledge
B) social activity
C) products that demonstrate success to their peers
D) variety
E) risk
A
Business
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Selling a product to women is a form of demographic market segmentation
Indicate whether the statement is true or false
Business
________ are the per-unit costs of production that will fluctuate depending on how many units or individual products a firm produces
A) Fixed costs B) Variable costs C) Average fixed costs D) Marginal costs E) Everyday costs
Business