Selling a product to women is a form of demographic market segmentation

The share potential index is an estimate of the share performance index if the business were to achieve maximum levels of performance for each share metric

Indicate whether the statement is true or false

Which of the following is a defensive strategy that often occurs in the late and mature stages of the product life cycle when growth potential is limited and competitive position is set?

A) an optimize position strategy B) a vertical integration strategy C) an invest to improve position strategy D) an invest to grow strategy E) a new market entry strategy