For a new manufacturer managing product support for its equipment, what is usually the first strategy for postsale service?
A) letting customers hire their own service people to work on-site
B) letting independent services handle repairs and maintenance
C) pricing equipment high and charging low prices for service
D) running the company's own parts-and-service department
E) switching maintenance services to authorized distributors
D
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Which statement is TRUE about contingencies in purchase offers?
A. They must be reasonable to be enforceable. B. The person benefiting by the contingency can waive it. C. They make the contract illusory. D. If one party can be relieved by the failure of a contingency, the other party can also be relieved from performance should the contingency fail.
If a company actively tracks the satisfaction of its suppliers, banks, and distributors, it is using what is called a ________
A) customer-performance scorecard B) stakeholder-performance scorecard C) marketing balanced scorecard D) vendor scorecard E) generic scorecard