Unlike traditional media, social media gives PR professionals 24/7 direct access to ______.

According to a recent survey of public relations practitioners, which tool is the most effective measure of message exposure?

A) clippings. B) advertising equivalency. C) benchmarking. D) reputation index. E) information requests.

The genetic blueprint for a successful movie contains:

a. more love, sex, and romance than comedy b. more comedy than action c. more action than sex d. more special effects than action