According to a recent survey of public relations practitioners, which tool is the most effective measure of message exposure?

A) clippings.
B) advertising equivalency.
C) benchmarking.
D) reputation index.
E) information requests.

Answer: A

Communication & Mass Media

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Which group of employees are more likely to be considered for in-group status in an organization?

a) Part-time employees b) Employees waiting for another job in another company. c) Full-time female employees. d) Full-time male employees.

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In the microframe analysis of intercultural conflict, you focus on

a. group-based prejudices. b. cultural histories and identities. c. facework. d. media representations.

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