What is the sequence of arriving at the big idea, according to James Webb Young?
a. There is no sequence to arrive at the big idea
b. Reality testing, immersion, digestion, incubation, illumination
c. Immersion, digestion, incubation, illumination, reality testing
d. Incubation, illumination, immersion, digestion, reality testing
c
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A clearly identified communication goal would do which one of the following as a result of that communication?
a. State a desired identifiable change. b. Describe the audience and its makeup. c. Refer to the organizational mission. d. Identify magnitude and measures used to determine effectiveness.
Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to celebrity athletes to ______.
a. form corporate sponsorships b. publicize their CSR activities c. generate positive brand images d. reduce advertising expenses