Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to celebrity athletes to ______.
a. form corporate sponsorships
b. publicize their CSR activities
c. generate positive brand images
d. reduce advertising expenses
c. generate positive brand images
Communication & Mass Media
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The industries that profit from the leading edge are the ones who do this:
A. exploit listeners B. exploit new opportunities
C. exploit advertisers D. all of these answers E. none of these answers
Communication & Mass Media
__________ __________ aims to understand how particular texts work
Fill in the blank(s) with correct word
Communication & Mass Media