Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to celebrity athletes to ______.

a. form corporate sponsorships
b. publicize their CSR activities
c. generate positive brand images
d. reduce advertising expenses

c. generate positive brand images

Communication & Mass Media

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The industries that profit from the leading edge are the ones who do this:

A. exploit listeners B. exploit new opportunities

C. exploit advertisers D. all of these answers E. none of these answers

Communication & Mass Media

__________ __________ aims to understand how particular texts work

Fill in the blank(s) with correct word

Communication & Mass Media