Functional structure refers to a way of reinforcing behaviors that respond to the marketplace. All activities associated with a particular product or family of products are brought together in a divisional unit

In the context of individual influences on consumer buying decisions, which of the following is a similarity between personality and gender?

a. They are personal characteristics that are unique to each individual. b. They are tools that consumers use to recognize their feelings and beliefs. c. They are generally varied over the course of one's life. d. They exert the broadest and deepest influence on consumer buying decisions.

Which of the following factor(s) explain the interest in customer-driven innovation:

a. Technology tools to facilitate it. b. The economics of product development costs and high failure rates. c. Customers' expectations about their role in the business strategy. d. All of the above are factors that explain the interest in customer-driven innovation. e. None of the above are factors that explain the interest in customer-driven innovation.