Which of the following factor(s) explain the interest in customer-driven innovation:
a. Technology tools to facilitate it.
b. The economics of product development costs and high failure rates.
c. Customers' expectations about their role in the business strategy.
d. All of the above are factors that explain the interest in customer-driven innovation.
e. None of the above are factors that explain the interest in customer-driven innovation.
D
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Which model of communication considers a broader set of external forces such as social or relational issues, in the context of the message?
A) Social B) Relational C) Cultural D) Transaction E) Physical
Market analysis addresses all of the following factors EXCEPT ____________
a. overall level of demand b. trend of demand c. government regulations d. geographic location of demand e. market analysis addresses all of the above factors