Ads for products that are in the "affective" model should:
a. Have long copy
b. Have dramatic visuals
c. Contain a coupon
d. Demonstrate the product in use
b
Communication & Mass Media
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A team is a type of small group that serves both professional and social functions, has a constantly changing membership, and meets informally with no particular tasks or agendas
Indicate whether the statement is true or false
Communication & Mass Media
Public relations differs from marketing because
A) only marketing is concerned about a company's bottom line B) marketing efforts focus primarily on consumers C) public relations efforts focus on a broad range of publics D) B and C E) All of the above.
Communication & Mass Media