Public relations differs from marketing because
A) only marketing is concerned about a company's bottom line
B) marketing efforts focus primarily on consumers
C) public relations efforts focus on a broad range of publics
D) B and C
E) All of the above.
Answer: C
Communication & Mass Media
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When Simon ended his relationship with Paula, he explained that they should still be friends and hang out from time to time. In this case, Simon was using a __________ strategy
a. negative identity management b. justification c. openness d. de-escalation
Communication & Mass Media
Political economy most accurately refers to
A. the political system of a society. B. the economic stratification of a society. C. a society's institutions and organizations. D. All these answers are correct.
Communication & Mass Media