____ are the first 2.5 percent of all those who first adopt a new product
a. Innovators
b. Early adopters
c. Laggards
d. Early majority
ANSWER: a
Innovators are the first 2.5 percent of all those who adopt a product. Innovators are eager to try new ideas and products, almost as an obsession. They are characterized as being venturesome.
Business
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