Direct marketing has the ability to test different elements of an offer strategy under real marketplace conditions
Indicate whether the statement is true or false
TRUE
Business
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What links the new-product development process with the objectives of the marketing department, business unit, and corporation?
a. a concept test b. a new-product strategy c. a product strategy bridge d. a product-review committee
Business
Describe user interface layer and its responsibilities
What will be an ideal response?
Business