A U.S. shoe manufacturer is considering internationalizing to promote growth by diversifying its markets
Which of the following, if true, would most strongly support the claim that moving to France would help the company grow through market diversification?
A) Doing business in France would likely expose the company to new ideas for product innovation.
B) French women tend to purchase shoes more frequently than do French men.
C) French consumers represent a sizeable market that could significantly boost the company's sales.
D) Many of the company's U.S. customers have moved overseas to Europe.
C
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A firm's entrance into various sporting goods categories (e.g., in-line skates) fits into this new product category
A) classically innovative products B) new category entries C) line extensions D) improved products
Earned media can best be described as ________
A) winning third-party endorsement from objective journalists B) placing advertising in traditional media channels C) generating positive "spin" through social media channels D) creating Web pages owned by the organization