A firm's entrance into various sporting goods categories (e.g., in-line skates) fits into this new product category

______ refers to the maximum price point that the customer is willing to pay for a product or service.

A. Price elasticity B. Demand elasticity C. Consumer price threshold D. Buyer threshold E. Payback period

Cindy wants to be an effective coach, so she should

A) do most of the talking during a coaching session. B) minimize asking powerful questions. C) applaud good results. D) coach with "should," not "could."