The process of assigning tasks to workstations such a way that all workstations have approximately equal time requirement is ________ .
a. idle time analysis
b. line balancing
c. cycle time optimization
d. fair employment practices
e. none of these
b. line balancing. (The goal is to reasonably balance work across the workstations.)
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To the public relations practitioner, secondary publics are ________
A) important, but less important than primary publics B) similar to marginal public C) unimportant D) important, but only in a future campaign
According to the text, what is the major difference between publicity and advertising?
A. Publicity identifies the source, thus the term "good publicity" B. The practitioner controls advertising placement but not publicity placement C. Publicity targets multiple publics while advertising targets only consumers D. Advertising supports marketing while publicity supports public relations E. The effects of advertising are easier to determine