According to the text, what is the major difference between publicity and advertising?
A. Publicity identifies the source, thus the term "good publicity"
B. The practitioner controls advertising placement but not publicity placement
C. Publicity targets multiple publics while advertising targets only consumers
D. Advertising supports marketing while publicity supports public relations
E. The effects of advertising are easier to determine
B
Business
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The technique used to determine which forces could act for a proposed change and which forces could act against it is referred to as ______.
Fill in the blank(s) with the appropriate word(s).
Business
The rise of consumer-generated media indicate that consumers seem to place their trust in fellow consumers
Indicate whether the statement is true or false
Business