Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes. What was the flaw in the original model and what was added in the extended model to correct this flaw?
What will be an ideal response?
The original Fishbein model attempted to measure attitudes, but knowing a customer's attitude does not always allow a useful prediction of his or her actual behavior. To translate intentions created by attitudes to actual behaviors required the addition of other tangential attitudes and outside influences. The effect of social pressure on intentions was added, which was measured by ascertaining relative normative beliefs and the motivation a potential customer has of complying with that norm. The attitudes toward buying also had to be added, which included the consequences of purchasing.
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The cost of an intangible asset includes all of the following except
a. purchase price. b. legal fees. c. other incidental expenses. d. all of these are included.
CATS stands for:
A) completely automated telephone survey B) computerized aromatic telegraphed senses (surveys involving the sense of smell) C) computerized aerial telegraphy survey (surveys taken from airplanes) D) completely aided toll standard (calls are automatically charged to individual clients as they are made) E) completely aided T-line service