CATS stands for:
A) completely automated telephone survey
B) computerized aromatic telegraphed senses (surveys involving the sense of smell)
C) computerized aerial telegraphy survey (surveys taken from airplanes)
D) completely aided toll standard (calls are automatically charged to individual clients as they are made)
E) completely aided T-line service
A
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The most basic forms of market segmentation involve ________ and ________ criteria
A) psychographic; behavioral B) psychographic; demographic C) behavioral; needs D) values; demographic E) values; needs
Overbranding of high-tech products means:
a. branding the individual product which leads to a string of confusing names over time b. branding the company, platform, or idea c. having a family brand d. having an umbrella brand e. none of the above