What are the features of a value pricing approach?
What will be an ideal response?
The value pricing approach, sometimes referred to as everyday low pricing (EDLP) at retailers, attracts customers
by charging consistently low pricing and avoiding short-term discounts and other promotions. To execute value
pricing, the company must engineer its operations to become a low-cost provider. Southwest employs this
approach, offering low fares while still delivering strong customer service.
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A job _______ involves placing information about job vacancies and qualifications on bulletin boards, company newsletters and/or on the organization's intranet to make existing employees aware of current vacancies.
Fill in the blank(s) with the appropriate word(s).
Organizational buying behavior revolves around a ________ that has similarities to consumer buying behaviors.
decision-making process supplier development strategy buy-class situation buying center