Explain the term "animism." Provide an example of animism
What will be an ideal response?
Animism is where people attribute to inanimate objects qualities that make them somehow alive. For example, in the Sour Patch Kid commercials, the Sour Patch Kid candy is given attributes to make it seem alive.
You might also like to view...
Respondents' inability to remember leads to three types of error. Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?
A) telescoping B) creation error C) recall error D) omission error
A value marketer is most likely to ________
A) offer consumers superior quality of goods and services at a very high price B) offer consumers only those products that are associated with status and prestige C) offer consumers low quality goods and services at very low prices D) offer consumers a balanced combination of product quality at a fair price E) deny discounts to consumers to increase profits