A value marketer is most likely to ________
A) offer consumers superior quality of goods and services at a very high price
B) offer consumers only those products that are associated with status and prestige
C) offer consumers low quality goods and services at very low prices
D) offer consumers a balanced combination of product quality at a fair price
E) deny discounts to consumers to increase profits
D
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Which of the following is true of an apparent agency?
A) The authority of an apparent agent is implied from the conduct of the parties. B) The third-party is not bound to a contract created by an apparent agent. C) The principal is bound to the contracts entered into by an apparent agent. D) The actions of an apparent agent create an apparent agency.
ABC Corporation developed a new form of technology for which they hold a patent. This technology allowed them to significantly reduce the cost of production on their major product line. This resource is
A. complex B. simple C. substitutable D. inimitable E. hypothetical