Selective distribution is a strategy in which ________
A) more than one, but fewer than all, willing intermediaries are used by a seller
B) products are stocked in as many outlets as possible by a seller
C) products are not sold through intermediaries but directly to customers from producers
D) all willing intermediaries are given rights to sell a product
E) common household goods are preferred over luxury products by intermediaries
A
You might also like to view...
Which of the following is a drawback of cost-based pricing?
A) Sellers earn a fair return on their investment. B) By tying the price to cost, sellers simplify pricing. C) When all firms in the industry use this pricing method, prices tend to be similar. D) This method ignores demand. E) Without a standard markup, consumers don't know when they are being overcharged.
Television ads, public relations, and promotional events are all examples of ________
A) marketing controls B) marketing expenses C) marketing forecasts D) distribution strategies E) market trends