Television ads, public relations, and promotional events are all examples of ________

A) marketing controls
B) marketing expenses
C) marketing forecasts
D) distribution strategies
E) market trends

B

Business

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CraftCo, Inc.'s projected sales for the first six months of 2012 are given below:

Jan. $500,000 April $490,000 Feb. $740,000 May $740,000 Mar. $380,000 June $610,000 40% of sales are collected in cash at time of sale, 50% are collected in the month following the sale, and the remaining 10% are collected in the second month following the sale. Cost of goods sold is 60% of sales. Purchases are made in the month prior to the sales, and payments for purchases are made in the month of the sale. Total other cash expenses are $40,000/month. The company's cash balance as of February 28, 2012 will be $25,000. Excess cash will be used to retire short-term borrowing (if any). CraftCo, Inc. has no short term borrowing as of February 28, 2012. Assume that the interest rate on short-term borrowing is 1% per month. The company must have a minimum cash balance of $15,000 at the beginning of each month. What is CraftCo, Inc.'s projected cash balance at the end of March 2012? A) $352,000 B) $301,000 C) $329,000 D) $361,000

Business

Raul was a fitness fanatic. If he wasn't out for a run or a bike ride, he was at the gym lifting weights and building muscle. He decided to open a fitness studio, thinking he would be a natural at running such a business

But Raul hadn't counted on the responsibility of keeping records, meeting IRS deadlines, withholding taxes from employees' paychecks, and so on. The business didn't generate enough revenue for Raul to afford to hire someone to take care of these issues for him. Raul had to close the business. Which of the drawbacks of being a sole proprietorship did Raul experience? A) having unlimited financial liability B) having limited financial resources and few fringe benefits C) having management problems D) being unable to franchise E) not being able to sell or pass along the business

Business