A relation is in 3NF if and only if it is in 2NF and there are no non-key attributes determined by another non-key attribute

Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?

A) using the new-market segment strategy to attract new customers B) improving the current level of product performance C) advertising new and different applications of the brand D) protecting its market share E) using the market-penetration strategy to attract new customers

A firm's ________ is the market segment a firm selects because the firm's management believes the firm's offerings are most suited to winning those customers

A) target market B) business portfolio C) SBU D) SWOT E) marketing control