Varion Air offers its customers a complementary air ticket on the purchase of three business class tickets. Varion Air's strategy best represents the ____ element of its marketing mix

a. distribution
b. place
c. promotion
d. product

ANSWER: c

Varion Air's strategy best represents the promotion element of its marketing mix. Promotion includes advertising, public relations, sales promotion, and personal selling. The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.