Discuss information that should be included in the introduction of solicited and unsolicited proposals

What will be an ideal response?

As with reports, approach proposals by identifying the pieces to include in the introduction, body, and close. For solicited proposals, always follow the instructions in the RFP, but here are some guidelines for unsolicited proposals. The introduction presents and summarizes the problem you want to solve or the opportunity you want to pursue, along with your proposed solution. The introduction orients readers to the remainder of the report. If your proposal is solicited, its introduction should refer to the RFP so readers know which RFP you're responding to. If your proposal is unsolicited, your introduction should mention any factors that led you to submit your proposal, such as prior conversations with members of the recipient organization's staff.