A presentation that begins with "In terms of life expectancy, which country—with a red, white, and blue flag—does not have an average life expectancy as long as citizens in 30 other countries?" uses the strategy of asking a question as an

introductory technique.
Indicate whether the statement is true or false

True

Communication & Mass Media

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Which of the following is not a guideline for writing effective radio?

a. Try to repeat the name of your client at least two times b. Tailor your commercial to time, place, and a specific audience c. Write for the ear, not the eye d. All of the choices

Communication & Mass Media

Before outlining a speech, but after doing research, a speaker should develop the

a. introduction b. specific purpose and thesis c. body d. conclusion

Communication & Mass Media