Which of the following is not a guideline for writing effective radio?
a. Try to repeat the name of your client at least two times
b. Tailor your commercial to time, place, and a specific audience
c. Write for the ear, not the eye
d. All of the choices
a
Communication & Mass Media
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When a researcher examines the distribution of responses in a data set to look for possible data-entry errors, she is doing what?
a. possible-code cleaning b. contingency cleaning c. constructing a codebook d. quantifying her data
Communication & Mass Media
Steve and Bonnie disagree on how to spend the money they received from their tax refund. Steve wants to take the family on a trip to Seattle, but Bonnie wants to save it for a rainy day. What type of goal does this conflict interaction represent?
A. Process B. Identity C. Topic D. Relational E. Facework
Communication & Mass Media